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Trends & JAAHA Going Digital: Messaging Points

Transition Announcement Trends magazine will end its print version due to increasing production and publication costs and a want to provide more information daily to the veterinary community. December 2024 will be the last copy of Trends.

Transition Announcement

  • Trends magazine will end its print version due to increasing production and publication costs and a want to provide more information daily to the veterinary community. December 2024 will be the last copy of Trends.
  • For the same reason, JAAHA is also moving digital, with a plan of expanded content and a more user-friendly experience in 2025.
  • 1 launch for both our digital Trends/JAAHA, January is first month without print.

Benefits of Digital Expansion

  • Faster News Delivery:
    • Receive the latest and most relevant news more quickly with this digital move.
    • New stories almost daily on our new site.
  • Enhanced Content:
    • Experience more interactive stories and new content styles such as videos, in-depth infographics, and more multimedia-based articles.
    • Our new landing page will be a “one-stop-shop” for news and stories about vet med.
  • Accessibility:
    • Access content anytime, anywhere on your preferred device. We’ve also working on additional ways to digest content, such as audio formats.

Reader Engagement

  • Interactive Features:
    • Engage with interactive elements like polls and quizzes.
  • Expanded Topics:
    • Enjoy a broader range of topics and in-depth coverage that goes beyond the limitations of print.
  • FOR Members:
    • Access to member-only content in Trends is included in your AAHA Dues
  • FOR Potential Subscribers
    • $49/year gets you access to all our member-exclusive content