The Buyer Intent function in HubSpot is designed to help sales and marketing identify and prioritize leads that are actively researching or considering a purchase. It provides insights based on engagement with the AAHA website.
<<<<< THIS IS A WORK IN PROGRESS >>>>
Accessing Buyer Intent Data
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Navigate to Reports > Analytics Tools > Prospects or Lead Intelligence
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If your HubSpot plan includes Intent Data, you can find it under Account-Based Marketing tools.
2. Identify Intent Signals
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Website Visits: Track how often a lead visits key pages like pricing or product pages.
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Content Engagement: Monitor blog views, case study downloads, or whitepaper interactions.
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Email Engagement: Open rates, click-throughs, and replies to marketing or sales emails.
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CRM Activity: See if they’ve interacted with your sales team (e.g., booked meetings, responded to emails).
3. Use Filters & Scoring
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Set up Lead Scoring in Settings > Scoring to assign point values to different intent actions.
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Filter contacts based on their activity level to focus on high-intent leads.
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Create Smart Lists for leads that meet specific engagement criteria.
4. Automate Outreach
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Use Workflows to send automated emails when a lead reaches a certain intent threshold.
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Assign high-intent leads to sales reps automatically.
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Trigger chatbots or follow-up reminders when a contact visits high-value pages.
5. Monitor & Optimize
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Regularly check the Buyer Intent Reports to refine your strategy.
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Adjust email sequences, sales cadences, and content based on what’s driving engagement.